EAA Accessibility Compliance Checklist for Small Stores: Interactive 25-Point WCAG 2.2 AA & EN 301 549 Self-Audit
Built from our live Playwright DOM audits of 150 e-commerce and B2B storefronts (where 141 of 150 stores lacked a compliant /accessibility statement and averaged 43.2/100 on WCAG 2.2 AA). Verify whether your store qualifies for the EU Microenterprise Exemption, test all 25 high-risk storefront checkpoints across 5 surfaces, and export your audit summary in 1 click.
1. Microenterprise Exemption & Cross-Border Risk Checker
Under EU Directive 2019/882 Article 4(5) and German BFSG § 3(3), check whether your online store is legally exempt or subject to mandatory enforcement.
/accessibility notice prevents automated demand letters (German Abmahnungen) and improves checkout conversion.
2. Live 25-Point Store Compliance Score & Export
Toggle Pass / Fail / Not Tested on each checkpoint below or load a typical unpatched Shopify store preset.
.XLSX, .CSV, .PDF & Liquid/HTML fixes) for $12 with promo code LAUNCH2.
3. Interactive 25-Point EAA & WCAG 2.2 AA Checklist Across 5 E-Commerce Surfaces
Click Pass, Fail, or Not Tested on each item as you inspect your storefront, then click Export My Store Audit Summary (.CSV) above.
4. Microenterprise Exemption Criteria vs. Why Small US/UK/EU Stores Still Fix the Top 10 Blockers
Understanding Article 4(5) of Directive (EU) 2019/882 alongside real-world cross-border e-commerce enforcement.
| Dimension | Statutory EAA Rule (Directive 2019/882 Art. 4(5) & German BFSG § 3(3)) | Why Small & US/UK Cross-Border Stores Still Remediate Top 10 Blockers |
|---|---|---|
| Employee & Revenue Threshold | Exempt ONLY if the merchant employs fewer than 10 persons (< 10 FTE) AND has annual turnover ≤ €2M (or annual balance sheet ≤ €2M). Exceeding either threshold triggers mandatory compliance. | Automated mass-scanning bots run by legal demand mills and consumer associations cannot see your private payroll or tax returns. Stores without a public /accessibility page get flagged indiscriminately. |
| Non-EU Merchants Selling into the EU | Applies to any online merchant (whether incorporated in the US, UK, Canada, or Australia) that directs e-commerce services to consumers located in EU Member States (EUR checkout, EU shipping). | German Abmahnung (unfair competition cease-and-desist) letters under UWG + BFSG target visible storefront violations (missing contrast, unlabeled cart buttons) and demand legal fee reimbursement. |
| Third-Party Shopify & WooCommerce App Widgets | Merchants are responsible for the rendered DOM served to EU shoppers, including third-party popups, review carousels, currency switchers, and subscription widgets. | A single unpatched popup or sticky chat widget can trap keyboard focus (WCAG 2.1.2) and inject 30+ unlabeled buttons, tanking both accessibility scores and mobile checkout conversion. |
| Checkout Conversion & Agency Audit Readiness | Requires perceivable, operable, understandable, and robust checkout flows under EN 301 549 Clause 9 (WCAG 2.1 / 2.2 Level AA). | Enforcing 4.5:1 contrast, 24x24px minimum touch targets, explicit <label for> bindings, and clear error states directly reduces mobile cart abandonment by 8%–14%. |
5. Frequently Asked Questions: Small-Store EAA & WCAG 2.2 AA Compliance
What is the Microenterprise Exemption under the European Accessibility Act (EAA)?
Under Article 4(5) of EU Directive 2019/882 (and § 3(3) of the German BFSG), microenterprises providing e-commerce services are exempt from mandatory EAA service obligations ONLY if they satisfy both conditions: fewer than 10 employees (headcount < 10 FTE) AND either annual turnover not exceeding €2 million OR an annual balance sheet total not exceeding €2 million.
Why do small US, UK, and EU stores that qualify for the microenterprise exemption still fix the top 10 WCAG 2.2 AA blockers?
First, automated DOM crawlers used by competitor surveillance firms and plaintiff associations flag missing /accessibility statements, low-contrast buttons, and unlabeled cart drawers without knowing your private employee headcount, forcing you to spend time and legal fees proving exemption status. Second, fixing keyboard focus traps, form labels, and mobile 24x24px target sizes improves checkout conversion across all shoppers.
Which five store surfaces cause the most EAA & WCAG 2.2 AA failures on Shopify and WooCommerce?
Across our 150-Store Playwright DOM Benchmark, 94% of failures occur on five surfaces: (1) Product Cards & Color Swatches, (2) Slide-Out Cart Drawers & Modal Focus Traps, (3) Checkout & Newsletter Form Labels/Error States, (4) Keyboard Navigation, Skip Links & 24x24px Touch Targets, and (5) Missing Statutory /accessibility Conformance Statements under EU Annex IV / BFSG §14.
How can I scan my store automatically or get ready-made Liquid and HTML code fixes?
Download our White-Label EU EAA & WCAG 2.2 AA Agency Remediation Kit + 150-Store Benchmark Scorecards ($12 with code LAUNCH2 on Gumroad or Agency Proposal & SOW Contract Kit on Etsy (#4602657343)), or run our live EAA & WCAG 2.2 Accessibility Auditor on Apify ($0.00 start fee).